| 互动式小组讨论法在《市场营销》课堂教学中的应用 |
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| 引用本文： | 马涛,李玉明,方成民.互动式小组讨论法在《市场营销》课堂教学中的应用[J].高教论坛,2014(10):127-129. |
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| 作者姓名： | 马涛 李玉明 方成民 |
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| 作者单位： | 嘉兴职业技术学院,浙江嘉兴,314036 |
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| 摘 要： | 《市场营销》是高职院校经管专业中比较受欢迎的一门课程,是一门理论与实际紧密结合的课程。作为学校教育的重要环节,通过互动式小组讨论法的课堂教学改革,能够调动学生的学习积极性和主动性,是行之有效的一种教学方法。在《市场营销》课堂教学中,积极探索小班开课或大班上课小班研讨的教学组织形式,具体包括小组案例讨论、小组问题讨论、小组情景模拟、小组调研、小组虚拟公司模拟等。
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| 关 键 词： | 小组讨论法 互动式 市场营销 |
The Application of Interactive Small Group Discussion in the Classroom Teaching of Marketing |
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| MA Tao,LI Yu-ming,FANG Cheng-min.The Application of Interactive Small Group Discussion in the Classroom Teaching of Marketing[J].higher education forum,2014(10):127-129. |
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| Authors: | MA Tao LI Yu-ming FANG Cheng-min |
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| Institution: | ( Jiaxing Vocational Technical College, Jiaxing 314036, China ) |
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| Abstract: | The course of Marketing is welcomed in the specialty of economics and management in higher vocational college.The course is the combination of theoretical and practical,many students have a strong interest in marketing,in higher vocational colleges the marketing skills to the students is an important skill. In higher vocational education, classroom teaching as an important part of school education, is responsible for personnel training.How to effectively carry out classroom teaching for vocational college teachers is an important task of teaching reform. |
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| Keywords: | group discussion interactive marketing |
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