| 基于二维视角的我国B2B电子商务服务模式动态演化研究 |
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| 引用本文： | 傅翠晓,黄丽华.基于二维视角的我国B2B电子商务服务模式动态演化研究[J].研究与发展管理,2011,23(2):106-114. |
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| 作者姓名： | 傅翠晓 黄丽华 |
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| 作者单位： | 复旦大学,管理学院,上海,200433 |
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| 基金项目： | 国家自然科学基金资助项目，国家社科基金资助项目 |
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| 摘 要： | 利用对相关B2B服务网站的调查分析,将我国B2B电子商务服务模式从服务能力和服务对象的二维视角区分为6种类型,然后以案例分析方法着重对我国B2B电子服务模式的演化历程进行分析,进而指出系统化、整合化、平台化及个性化是未来发展的主要趋势.
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| 关 键 词： | B2B电子商务服务 服务能力 服务对象 分类框架 发展趋势 |
Study on Evolution of Chinese B2B E-service Mode from Two Dimensional Perspectives |
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| FU Cui-xiao,HUANG Li-hua.Study on Evolution of Chinese B2B E-service Mode from Two Dimensional Perspectives[J].R&d Management,2011,23(2):106-114. |
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| Authors: | FU Cui-xiao HUANG Li-hua |
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| Institution: | FU Cui-xiao,HUANG Li-hua(School of Management,Fudan University,Shanghai 200433,China) |
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| Abstract: | Through an investigation of B2B service websites,it divides Chinese B2B e-service modes into six types from two perspectives of service capability and customer segmentation.Then,a case study on two Chinese B2B service websites is conducted to analyze the evolution of B2B e-service in China.The results indicate that systematization,integration,platform establishment and customization are the main development trends of the B2B e-service in China in the future. |
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| Keywords: | B2B e-service service capability customer segmentation classification framework development trend |
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