| 以职业导向为原则 改革高职医药营销专业课程设置 |
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| 引用本文： | 刘国章,杨凤琼,兰小群,李艳艳,徐萍.以职业导向为原则 改革高职医药营销专业课程设置[J].广东技术师范学院学报,2008(2):87-89. |
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| 作者姓名： | 刘国章 杨凤琼 兰小群 李艳艳 徐萍 |
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| 作者单位： | 广东岭南职业技术学院 广东广州511450 |
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| 摘 要： | 医药营销专业是一门应用性很强的专业。针对该专业的职业定向,需要探索一种新的课程体系,注重理论与实践相结合。本文以职业导向为原则,改革高职医药营销专业课程设置,使之有增、有减、有融合,优化了课程结构,更新了教学内容,突出了职业岗位的实用性和实践性。同时该专业在我院实行2 1教学模式的探索,提前学生顶岗实习的时间,加强了学生在理论与实践中的教学,取得了良好的效果。
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| 关 键 词： | 职业导向 医药营销 课程设置 2 1培养模式 |
| 文章编号： | 1672-402X(2008)02-0087-03 |
| 修稿时间： | 2007年12月4日 |
the reform of Pharmaceutical Marketing Curriculum on the base of career-oriented principle |
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| Liu Guozhang Yang Fengqiong.the reform of Pharmaceutical Marketing Curriculum on the base of career-oriented principle[J].Journal of Guangdong Polytechnic Normal University,2008(2):87-89. |
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| Authors: | Liu Guozhang Yang Fengqiong |
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| Abstract: | Pharmaceutical marketing professional is a highly professional,Against the professional professional orientation,need to develop a new curriculum system and pay attention in combining theory and practice.This paper follow the principle of career-oriented,Reform Vocational pharmaceutical marketing professional curriculum to make it grown,decrease and integration.Optimize the structure of courses,updating the content of courses,Prominent Vocational Position's Practicality.At the same time the profession in our College implemented 2 1 teaching mode exploration,Students go to factories replace the position of workers for internship early than before,strengthening the teaching of students in theory and practice,have achieved good results. |
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| Keywords: | career-oriented pharmaceutical marketing curriculum 2 1 training mode |
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