The United States as a market for international scholarly publications |
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| Authors: | Fred Kobrak |
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| Institution: | (1) 207 E. 74th Street, 10021 New York, NY |
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| Abstract: | Fred Kobrak, who has spent much of his career marketing U.S. scholarly books abroad, puts his experience to use in viewing
the task of foreign publishers who wish to sell their products in the U.S. market. In so doing, he discusses changes in the
environment of scientific publishing and raises the interesting question of how one distinguishes between “domestic” and “foreign”
publishers. He suggests that “U.S.” publishers have much to learn from “foreign” competitors, and that competition can benefit
publishers, their authors, and their customers.
Fred Kobrak is a partner in Adrian Higham Associates, consultants, on the international publishing industry. He recently retired
from the presidency of Collier Macmillan International, New York, the international arm of Macmillan Publishing Company. Address
for correspondence |
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