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民营企业助推乡村振兴的SWOT分析及策略研究
引用本文:耿丽萍.民营企业助推乡村振兴的SWOT分析及策略研究[J].晋城职业技术学院学报,2019,12(3):48-51.
作者姓名:耿丽萍
作者单位:太原广播电视大学,太原,030024
摘    要:民营企业作为市场经济中最活跃的参与主体,在拉动经济、贡献税收、解决就业等方面发挥着举足轻重的作用。乡村振兴战略的实施对民营企业的壮大提供了广阔的市场空间和良好的发展机遇,根据民营企业自身的特点,结合乡村振兴的背景,从民营企业助推乡村振兴的角度,运用SWOT方法分析了当前民营企业应如何扬长避短,采取有效的发展策略及经营模式。

关 键 词:民营企业  乡村振兴  SWOT分析

SWOT Analysis and Strategy Research of Private Enterprises Promoting Rural Revitalization
GENG Li-ping.SWOT Analysis and Strategy Research of Private Enterprises Promoting Rural Revitalization[J].Journal of Jincheng Institute of Technology,2019,12(3):48-51.
Authors:GENG Li-ping
Institution:(Taiyuan Radio &TV University,Taiyuan 030024,China)
Abstract:As the most active participant in the market economy,private enterprises play an important role in stimulating the economy,contributing tax revenue and solving employment problems.The implementation of Rural Revitalization Strategy provides a broad market space and good development opportunities for the growth of private enterprises.Based on the characteristics of private enterprises and the background of rural revitalization,this paper uses SWOT method to analyze how private enterprises foster strengths and circumvent weak-nesses,and adopt effective development strategies and management modes.
Keywords:private enterprises  rural revitalization  SWOT analysis
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