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产品情感化设计初探
引用本文:文艳群.产品情感化设计初探[J].三明学院学报,2013,30(3):67-70.
作者姓名:文艳群
作者单位:三明学院海峡动漫学院,福建 三明,365004
基金项目:三明学院科研基金资助项目,福建省教育厅社会科学研究项目
摘    要:产品之"情"由形所显,产品之"感"由用者所蕴。产品不同于以审美感知为目的的艺术作品,其情感具有目的性、功利性、综合性、交互性等特征。产品设计中运用情感有悦形悦色、悦神悦志、悦心悦意等目的,有利于提高销售额,缩短品牌的形成过程。形态与色彩、功能、文化等因素影响了产品情感化设计,运用明溪宝扇等设计案例阐述情感在产品设计中的应用,情感在产品设计中有很大的运用前景。

关 键 词:产品设计  情感  文化

An Analysis of the Emotional Product Design
WEN Yan-qun.An Analysis of the Emotional Product Design[J].Journal of Sanming University,2013,30(3):67-70.
Authors:WEN Yan-qun
Institution:WEN Yan-qun (College of Haixia A nimation, Sanming University, Sanming 365004, China)
Abstract:The form of the product demonstrates the emotion of the product, and users imply the sense of product. Products are different from artworks and its emotion has utilitarian, synthesis, interactive and other features. Product emotion has a power to attract attention through product's shape and color, arouse joys and wills, which are beneficial to improve sales amount and condense the formation process of product brand. Forms, colors, functions and culture affect emotional product design. Taking Mingxi Treasure Fan as a typical example, the application of emotional product design is analyzed in this paper and the great prospect of emotional product design is showed.
Keywords:Product design  emotion  culture
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