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新零售时代实体零售业创新发展对策研究
引用本文:刘久红.新零售时代实体零售业创新发展对策研究[J].江苏经贸职业技术学院学报,2020(1):29-31.
作者姓名:刘久红
作者单位:长沙职业技术学院科研处,湖南长沙410217
摘    要:实体零售业是繁荣市场、促进就业的重要保障。新零售时代,随着互联网应用的推广,网络购物飞速发展给实体零售业带来巨大冲击,实体零售业增速持续走低甚至负增长。实体零售业必须转型升级,着力打造智慧零售商圈,促进国民经济持续稳步发展。

关 键 词:新零售  实体零售业  创新  发展

Research on Innovative Development of Entity Retail Industry in New Retail Industry Age
Authors:LIU Jiu-hong
Institution:(Office of Academic Research,Changsha Vocational and Technical College,Changsha 410217,Hunan,China)
Abstract:Entity retail industries are an important safeguarding of thriving market and employment improvement.With the promotion of internet applications,the rapid development of online shopping has brought huge impact on the entity retail industry in new retail age.Real retail growth continues to decline or even shrink.New retail age the entity retail industry must transform and upgrade,focus on building smart retail business district,to safeguard the sustained and steady development of the national economy.
Keywords:new retail  entity retail trade  innovation  development
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