| “武汉城市圈”旅游整合营销传播研究 |
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| 引用本文： | 唐雁凌.“武汉城市圈”旅游整合营销传播研究[J].黄石理工学院学报(人文社科版),2010(6):10-13. |
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| 作者姓名： | 唐雁凌 |
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| 作者单位： | 黄石理工学院经济与管理学院,湖黄石435003 |
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| 基金项目： | 黄石理工学院院级研究项目“矿冶城市品牌运作研究”（项目编号：09yjr46A） |
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| 摘 要： | ＂武汉城市圈＂的建设,涉及工业、交通、教育、金融、旅游等诸多领域,经过2年多的发展,已经取得了长足的进步,推进了武汉及周边8个城市的整体发展。但在＂武汉城市圈＂的旅游传播方面,目前处于各自为战的松散状态,需要进行旅游整合营销传播。文章借鉴山东省旅游整合营销传播的经验,提出了＂武汉城市圈＂旅游整合营销传播的新思路。
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| 关 键 词： | “武汉城市圈” 旅游 整合营销传播 |
On Integrated Tourism Marketing in Wuhan City Circle |
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| TANG Yanling.On Integrated Tourism Marketing in Wuhan City Circle[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2010(6):10-13. |
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| Authors: | TANG Yanling |
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| Institution: | TANG Yanling(School of Economics and Management,Huangshi Institute of Technology,Huangshi Hubei 435003) |
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| Abstract: | The construction of Wuhan city circle,involving such fields as industry,traffic,education,finance,tourism and so on,has made much progress and promoted the overall development of Wuhan and eight surrounding cities during the past two years.However,the tourism of Wuhan city circle,which is still developing on their own,are starving for integration marketing communication.In view of this,the paper proposes some fresh ideas on tourism integrated marketing by learning from the experiences of Shandong tourism integrated marketing. |
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| Keywords: | Wuhan city circle tourism integrated marketing |
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