| 软实力建构视域下电视武术节目的文化传播功能 |
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| 引用本文： | 董海颖.软实力建构视域下电视武术节目的文化传播功能[J].天中学刊,2014(5):103-106. |
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| 作者姓名： | 董海颖 |
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| 作者单位： | 信阳师范学院传媒学院,河南信阳464000 |
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| 摘 要： | 在文化传播环境的推动下,以竞技为主的武术节目在国内媒介传播领域守正出奇,迅速成为本土特色鲜明的电视节目形态之一。在增强国家文化软实力的文化大发展背景下,电视武术节目以提升武术文化软实力为前提,积极开发本土的文化资源,极大地促进了武术文化的内外传播。
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| 关 键 词： | 武术节目 文化软实力 文化传播 |
On the Cultural Communication of Gongfu TV Programs in the Light of Soft Power Construction |
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| DONG Hai-Ying.On the Cultural Communication of Gongfu TV Programs in the Light of Soft Power Construction[J].Journal of Tianzhong,2014(5):103-106. |
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| Authors: | DONG Hai-Ying |
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| Institution: | DONG Hai-Ying (Xinyang Normal University, Xinyang Henan 464000, China) |
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| Abstract: | In the context of promoting cultural communication, the competitive martial arts programs is attracting more and more public concerns with it distinctive local characteristics. In enhancing the cultural development under the background of enhancing national cultural soft power, Wushu TV programs actively develop the local cultural resources based on lifting soft power and will greatly promote the internal and external communication of Wushu culture. |
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| Keywords: | Wushu TV programs cultural soft power communication |
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