| 质量与成本悖论分析及其消解探讨 |
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| 引用本文： | 王小菲.质量与成本悖论分析及其消解探讨[J].山西广播电视大学学报,2014(2):69-71. |
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| 作者姓名： | 王小菲 |
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| 作者单位： | 云南民族大学管理学院,云南昆明650000 |
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| 摘 要： | 通过从质量与成本悖论的角度进行研究,针对性地提出传统质量成本模型改进的范例,引导企业树立成本分层以及换思路降低成本的理念,打造企业全员质量文化,创造富有竞争力的质量,有效引导消费者五个对策。
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| 关 键 词： | 悖论 消费者满意度 质量成本模型 成本分层 竞争力质量 |
Analysis of Quality and Cost Paradox and Discussion of Resolution |
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| Wang Xiaofei.Analysis of Quality and Cost Paradox and Discussion of Resolution[J].Journal of Shanxi Radio & Tv University,2014(2):69-71. |
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| Authors: | Wang Xiaofei |
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| Institution: | Wang Xiaofei ( School of Management, Yunnan University of Nationalities, Kunming, Yunnan,650000 ) |
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| Abstract: | Through the study from the perspective of quality and cost paradox, this paper puts forward five counter- measures, including the example of improving traditional quality cost model, leading the enterprise to build up the i- dea of cost stratification and changing minds to reduce costs, establishing the quality culture of the whole enterprise,creating competitive quality, and guiding consumers effectively. |
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| Keywords: | paradox consumer satisfaction quality - cost model cost stratification competitive quality |
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