| 新媒体时代广州市科普传播及发展策略研究 |
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| 引用本文： | 高坤.新媒体时代广州市科普传播及发展策略研究[J].广州广播电视大学学报,2012(4):83-86,111. |
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| 作者姓名： | 高坤 |
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| 作者单位： | 华南师范大学教育信息技术学院 |
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| 摘 要： | 近年来，随着传播实践环境的新变化以及科学技术的新发展，科普工作也迎来了新媒体传播时代。利用新的媒介载体向社会提供各类的科普服务的形式，需要与时俱进，不断地推陈出新。因而对于城市的科普工作而言，在新媒体环境下面向公众进行科普传播，既蕴含着新的机遇，也潜伏着新的挑战。本文将以广州市的科普传播为例，从科普传播的发展、广州市科普传播的媒体发展现状以及新媒体传播环境下面临的挑战出发，结合新媒体的传播特性，为广州市的科普传播工作提出的新媒体时代的应对策略，进而为其他城市的科普传播发展提供一条可以借鉴的工作新思路。
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| 关 键 词： | 科普传播 新媒体 城市发展 |
Strategic Study of Scientific Literacy Education and Development in New Era of Guangzhou |
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| GAO Kun.Strategic Study of Scientific Literacy Education and Development in New Era of Guangzhou[J].Journal of Guangzhou Radio & TV University,2012(4):83-86,111. |
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| Authors: | GAO Kun |
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| Institution: | GAO Kun(School of Information Technology in Education,South China Normal University,Guangzhou 510631,China) |
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| Abstract: | In recent years,the advent of new science and technologies has helped greatly change the environment of scientific literacy education,and has ushered in a novel media era.Contemporarily,there are both challenges and chances to familiarize the public with scientific knowledge,therefore it is vital to innovate the methods.This article studies the case in Guangzhou in aspects of its history,media development,current situation,and proposes measures like exploring fully the advantages of new media to enhance the work in this city and set up a model for other cities. |
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| Keywords: | scientific literacy education new media development of city |
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