| Abstract: | TRADE BOOK MARKETING: A PRACTICAL GUIDE edited by Robert A. Carter (New York: Bowker, 1983---$29.95/19.95) ELEMENT'S OF DIRECT MARKETING by Martin Baier (New York: McGraw-Hill, 1983---price not given) BROADCAST ADVERTISING: A COMPREHENSIVE WORKING TEXTBOOK by Sherilyn K. Zeigler and Herbert H. Howard (Columbus, Ohio: Grid Publishing, 1984---$34.95/17.95) PUBLIC RELATIONS: MANAGEMENT BY OBJECTIVES by Norman R. Nager and T. Harrell Allen (New York: Longman, 1984---$29.95/16.95) CHOOSING AN ADVERTISING AGENCY by William M. Weilbacher (Chicago: Crain Books, 1983---$19.95, paper) |
