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INSIGHT Telling and Showing: The Intersection of Visual Communication Content Knowledge and Pedagogical Strategies in STEM
Authors:Kelly Norris Martin  Amy L Housley Gaffney
Institution:1. School of Communication at Rochester Institute of Technology;2. Division of Instructional Communication &3. Research at the University of Kentucky
Abstract:Decades of research in (oral) communication across the curriculum can provide a firm foundation for many forms of communication, but the related research focused on discipline-specific visual modalities is sparse. For this pilot investigation, we interviewed 12 faculty members across STEM fields about how students are asked to use visual communication within a course and what kind of visual communication instruction or guidance they are given. The results provide an empirically supported investigation into the perception of the value of visuals in STEM, how students in STEM disciplines learn how to create and use visuals, and how this instruction is accomplished through communities of practice. Based on these results, we argue that it is not enough to teach students discipline-specific writing and oral skills with a quick nod to visuals, but instead there should be special attention devoted to unique pedagogical strategies in teaching visual communication construction.
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