| 新媒体环境下高校图书馆立体营销模式研究 |
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| 引用本文： | 马江宝.新媒体环境下高校图书馆立体营销模式研究[J].江西图书馆学刊,2014,44(6):40-43. |
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| 作者姓名： | 马江宝 |
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| 作者单位： | 广东交通职业技术学院图书馆,广东广州,510650 |
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| 摘 要： | 新媒体环境下图书馆营销面临新的挑战,针对高校图书馆营销对象的新特点,高校图书馆应充分利用各种新的营销技术手段,加强硬件、软件系统建设,构建更加人性化的图书馆立体营销模式,实现传统营销与新媒体营销相融合。
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| 关 键 词： | 新媒体 图书馆 立体营销 图书馆营销 |
Research on the Stereo Marketing Model of University Library in the New Media Environment |
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| MA Jiang-bao.Research on the Stereo Marketing Model of University Library in the New Media Environment[J].The Journal of the Library Science in Jiangxi,2014,44(6):40-43. |
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| Authors: | MA Jiang-bao |
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| Institution: | MA Jiang-bao (Library of Guangdong Communication Polytechnic, Guangzhou 510650, China) |
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| Abstract: | In the new media environment, the library marketing is facing new challenges. According to the new feature of the library marketing object in university, the university library should take advantage of various new means of marketing, strengthen the construction of the hardware and software system and structure the more humanized stereo marketing model to realize the integration of the traditional and new media marketing. |
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| Keywords: | new media library stereo marketing library marketing |
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