| 论高职院校的营销策略组合 |
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| 引用本文： | 其日格夫.论高职院校的营销策略组合[J].青岛职业技术学院学报,2007,20(4):33-36. |
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| 作者姓名： | 其日格夫 |
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| 作者单位： | 青岛职业技术学院,物流学院,山东,青岛,266555 |
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| 摘 要： | 在我国高职教育的转型过程中,高职院校必须面对市场求发展,按照市场经济的规律进行院校的经营管理,需要用营销理念引导高职院校的经营运作。高职院校要对可以控制的各种营销手段进行优化组合和综合运用,科学有效地制定营销策略组合,提高院校在市场中的经营水平,增强院校生存与发展能力。
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| 关 键 词： | 营销策略 高职院校 高职教育 |
| 文章编号： | 1672-2698(2007)04-0033-04 |
| 修稿时间： | 2007年9月20日 |
On the Marketing Strategy of Higher Vocational Colleges |
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| QI Ri-gefu.On the Marketing Strategy of Higher Vocational Colleges[J].Journal of Qingdao Vocational and Technical College,2007,20(4):33-36. |
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| Authors: | QI Ri-gefu |
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| Abstract: | During the process of the transformation in higher vocational education,higher vocational colleges need to strive for development in the market.It is the market rule that can guide,manage and operate the colleges.The colleges should scientifically design the marketing of their product strategy,price strategy,place strategy,promotion strategy,to promote their market executing power and ultimately to reach the most desirable effects in operating vocational education. |
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| Keywords: | marketing strategies higher vocational colleges higher vocational education |
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