| 苏州市私人汽车消费者购买行为研究 |
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| 引用本文： | 陈广宇,刘章美.苏州市私人汽车消费者购买行为研究[J].苏州市职业大学学报,2008,19(3):57-59. |
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| 作者姓名： | 陈广宇 刘章美 |
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| 作者单位： | 苏州市职业大学,管理工程系,江苏,苏州,215104 |
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| 基金项目： | 苏州市职业大学科研基金 |
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| 摘 要： | 近年来苏州市私家车发展迅猛。消费者除考虑汽车的车型、价格、安全性、油耗等因素外，购买行为还会受到如文化因素、社会因素、个人因素等方面的影响。汽车经销企业要制定相应的市场营销策略，满足消费者的需求，实现企业与消费者的共赢。
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| 关 键 词： | 汽车消费者 购买行为 营销策略 |
Research of the Personal Car-purchase Behavior of the Consumers in Suzhou |
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| CHEN Guang-yu,LIU Zhang-mei.Research of the Personal Car-purchase Behavior of the Consumers in Suzhou[J].Journal of Suzhou Vocational University,2008,19(3):57-59. |
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| Authors: | CHEN Guang-yu LIU Zhang-mei |
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| Institution: | (Suzhou Vocational University, Suzhou 215104, China) |
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| Abstract: | Private cars have developed rapidly in resent years in Suzhou. Customers' purchase of cars is not only determined by factors like car model, price, safety, consumption of oil, but also influenced by cultural background, social background, and personal preference, etc. Car sellers had better work out corresponding marketing strategies so as to satisfy customers' needs and achieve the win-win deal between the car sellers and the customers. |
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| Keywords: | car consumer purchase behavior marketing strategies |
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