| "科学发展观与媒介化社会构建"系列报告之一我国受众的媒介占有与接触情况 |
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| 引用本文： | 朱颖,童兵."科学发展观与媒介化社会构建"系列报告之一我国受众的媒介占有与接触情况[J].新闻界,2007(6):3-5. |
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| 作者姓名： | 朱颖 童兵 |
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| 作者单位： | 复旦大学新闻传播与媒介化社会研究基地,上海,200433 |
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| 基金项目： | 复旦大学新闻传播与媒介化社会研究985基地重大项目 |
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| 摘 要： | 我国新闻媒介迎来了前所未有的发展高峰,不仅仅成为人们获取信息的最快捷便利手段,更是人们生活众不可缺少的东西,深刻地影响着人们的生活.本报告通过对受众占有、接触媒介的情况调查,分析媒介发展与经济的关系,不同媒介的受众占有量和接触程度差别,及其受众接触媒介的动机等问题.
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| 关 键 词： | 媒介占有 媒介接触 传统媒体 新兴媒体 |
Media Possessions and Contacts of Chinese Audience |
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| Zhu Ying,Tong Bing.Media Possessions and Contacts of Chinese Audience[J].Press Circles,2007(6):3-5. |
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| Authors: | Zhu Ying Tong Bing |
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| Abstract: | News media in our country comes to an unprecedented developing phase, it becomes the most convenient and quickest means of gaining information for people.As an indispensable parts of human life, it affects human life deeply. By the investigations on the condition of audiences' possessions and contacts of media, this report analyses the connections between media development and economy, differences of possession and contact levels between different audience, and the motivations of audiences' media possessions. |
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| Keywords: | media possessions media contacts traditional media rising media |
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