| 中国汽车营销渠道研究 |
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| 引用本文： | 张晓锋,孙伯良.中国汽车营销渠道研究[J].南宁职业技术学院学报,2005,10(4):81-83. |
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| 作者姓名： | 张晓锋 孙伯良 |
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| 作者单位： | 浙江师范大学,工商管理学院,浙江,金华,321004 |
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| 摘 要： | 根据中国汽车营销渠道的类型和销售模式,从汽车营销的市场、忠诚度、服务能力、管控体系等方面分析了汽车营销渠道存在的问题,从而提出中国汽车营销渠道的变革策略,以提高中国汽车企业的营销竞争力。
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| 关 键 词： | 汽车 营销渠道 营销策略 |
| 文章编号： | 1009-3621(2005)04-0081-03 |
| 收稿时间： | 10 30 2005 12:00AM |
| 修稿时间： | 2005年10月30 |
Research on China's Car Selling Channels |
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| ZHANG Xiao-feng,SUN Bo-liang.Research on China''''s Car Selling Channels[J].Journal of Nanning Polytechnic,2005,10(4):81-83. |
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| Authors: | ZHANG Xiao-feng SUN Bo-liang |
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| Abstract: | Based on types and modes of China's car selling channels, the article analyzes the existing problems from aspects like marketing, royalty, service ability and controlling system. And it also states the reforming strategy to the selling channels for the purpose to improve selling competitive ability of China's auto manufacturers. |
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| Keywords: | cars selling channels selling strategy |
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