| 非奥运赞助商如何打好奥运牌 |
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| 引用本文： | 李文璟.非奥运赞助商如何打好奥运牌[J].郧阳师范高等专科学校学报,2008,28(2):108-110. |
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| 作者姓名： | 李文璟 |
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| 作者单位： | 郧阳师范高等专科学校,数学系,湖北,丹江口,442700 |
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| 摘 要： | 面对千载难逢的奥运商机,众多的非奥运赞助商应该采用非奥运营销的策略。非奥运赞助商要提高品质,练好内功,准确定位,找到与奥运的切合点,采用各种营销手段激发全民参与奥运的热情;此外非奥运赞助商应注意在不违背奥运会及其赞助商权益的基础上展开营销活动,警惕奥运知识产权雷区。
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| 关 键 词： | 非奥运营销 广告 企业形象 |
| 文章编号： | 1008-6072(2008)02-0108-03 |
| 修稿时间： | 2008年2月13日 |
How to Make Good Use of the Olympic Games for Non-Olympic Sponsors |
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| LI Wen-jing.How to Make Good Use of the Olympic Games for Non-Olympic Sponsors[J].Journal of Yunyang Teachers College,2008,28(2):108-110. |
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| Authors: | LI Wen-jing |
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| Institution: | LI Wen-jing(Maths Department,Yunyang Teachers\' College,Danjiangkou 442700,China) |
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| Abstract: | Faced with the once-in-a-blue-moon business opportunity provided by the Olympic Games,many non-Olympic sponsors should take the strategies of non-Olympic marketing.Non-Olympic sponsors should upgrade product quality,strengthen internal strength,make an accurate position as to find the joint point to Olympic Games,so that take all marketing measures to stimulate people's interests to take part in the Games.What's more,non-Olympic sponsors should spread marketing activities on the basis of not violating the r... |
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| Keywords: | non-Olympic marketing advertisement enterprise image |
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