| 旅行社顾客价值营销战略外部体系略述 |
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| 引用本文： | 武全.旅行社顾客价值营销战略外部体系略述[J].雁北师范学院学报,2007,23(3):23-24,38. |
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| 作者姓名： | 武全 |
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| 作者单位： | 山西大同大学商学院,山西大同,037008 |
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| 摘 要： | 顾客价值是20世纪90年代由西方营销学家提出的全新营销理念,其实质是要求企业在进行营销活动时把实现顾客利益放在首位,通过顾客利益最大化取得竞争优势,实现双赢。在旅行社中引入顾客价值这一理念,能够有效建立起旅行社顾客价值营销战略体系。
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| 关 键 词： | 顾客价值 旅行社 营销战略 外部体系 |
| 文章编号： | 1009-1939（2007）03-0023-02 |
| 修稿时间： | 2007-01-06 |
A Brief Analysist on the Exterior System of Marketing Stratage on "Client Value" in Travel Agency |
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| WU Quan.A Brief Analysist on the Exterior System of Marketing Stratage on "Client Value" in Travel Agency[J].Journal of Yanbei Teachers College,2007,23(3):23-24,38. |
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| Authors: | WU Quan |
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| Institution: | The Commercial School of Shanxi Datong University, Datong Shanxi, 037008 |
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| Abstract: | The customer value is the 1990s the brand-new marketing idea which proposed by the western marketing scientist,its essence is requests the enterprise when carry on the marketing activity to realize the customer benefit to put on the first place,has the competitive advantage through the customer benefit maximization,realizes double wins.This article goal is introduces customer value this idea in the travel agency,establishes the travel agency customer value marketing strategy system. |
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| Keywords: | Customer value Travel agency Marketing strategy Exterior system |
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