The influence of warning messages on the public's perception of substance use: A theoretical framework |
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| Authors: | Dave Gelders René Patesson Sofie Vandoninck Pascale Steinberg Sara Van Malderen Pablo Nicaise Brice De Ruyver Isidore Pelc Mohan Jyoti Dutta Keith Roe Freya Vander Laenen |
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| Institution: | 1. Leuven School for Mass Communication Research/Public Management Institute, K.U.Leuven, Parkstraat 45 Bus 3603, BE 3000 Leuven, Belgium;2. Centre de Psychosociologie de l''Opinion (Institut de Sociologie), Université Libre de Bruxelles, Belgium;3. Institute for International Research on Criminal Policy, Universiteit Gent, Belgium;4. Ecole de Santé Publique Université Catholique de Louvain, Belgium;5. Laboratoire de Psychologie Médicale, d''Alcoologie et d''études des Toxicomanies, Université Libre de Bruxelles, Belgium;6. Department of Communication, Purdue University, USA |
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| Abstract: | We bring different theories together to develop a theoretical framework that helps to understand how early warning messages about (new) dangerous drugs can influence the public's perception of substance use. We bring together the agenda setting theory, framing theory, dual processing theory, social learning theory, health belief model, theory of planned behavior, and cultivation theory in order to explain how warning messages diffused through the mass media can have an impact on the receivers' perceptions. Based on these insights we construct the Integrated Media Effect Framework (IMFE) that takes into account the role of cultural and structural contexts in the realm of early warning systems (EWS). Ultimately, this framework provides valuable guidelines for conceptualizing EWS and for developing applications by governments. |
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| Keywords: | Early warning system Media effect theories Government communication Drugs |
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