| 应用航空服务产品营销组合策略 |
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| 引用本文： | 王晓东.应用航空服务产品营销组合策略[J].新疆职业大学学报,2010,18(6):18-20. |
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| 作者姓名： | 王晓东 |
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| 作者单位： | 新疆职业大学烹饪与餐饮管理学院,新疆乌鲁木齐830013 |
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| 摘 要： | 航空服务产品组合的营销作为现代市场营销中的一个重要组成部分和特征,将在市场经济中扮演日益重要的角色。做好航空服务产品的营销,对于服务型企业来说,是确保其在激烈竞争中立于不败之地的重要保障。
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| 关 键 词： | 航空服务产品 营销组合 促销策略 |
Application of Air Services Products to Promote the Marketing Mix |
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| WANG Xiao-dong.Application of Air Services Products to Promote the Marketing Mix[J].Journal of Xinjiang Vocational University,2010,18(6):18-20. |
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| Authors: | WANG Xiao-dong |
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| Institution: | WANG Xiao-dong(Cooking and Catering Management,Xinjiang Vocational University,Urumqi,Xinjiang 830013) |
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| Abstract: | The 21st century is the century of service,the enterprise relies on the services Products century world war,and the aviation industry is the service provided by the product.Portfolio of marketing services as a modern marketing is an important component and feature.In a market,economy will play an increasingly important role.Good service product marketing for service businesses is to ensure that their invincible in the fierce competition in an important safeguard. |
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| Keywords: | air products marketing mix promoting measures |
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