| 山东省主要城市健身市场的现状及发展对策 |
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| 引用本文： | 谢惠蓉,王必琪,王存中,宋春宁,陈军,陆宇明,任杰,真克勤.山东省主要城市健身市场的现状及发展对策[J].山东体育学院学报,2001,17(3):16-18. |
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| 作者姓名： | 谢惠蓉 王必琪 王存中 宋春宁 陈军 陆宇明 任杰 真克勤 |
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| 作者单位： | 山东体育学院,山东济南,250063 |
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| 摘 要： | 运用体育经济学和体育社会学原理,采用问卷和实地调查相结合的方法,对山东省主要城市健身市场进行调查.结果表明,目前山东省主要城市健身市场已初具规模,健身项目中的科技文化含量逐渐增加,消费群体逐渐扩大.目前健身市场存在的主要问题是粗放经营,法制建设滞后,服务意识不强以及有效需求不足,体育劳务指数偏低等.应以经济手段,按市场规律大力培育和完善健身市场,引导和满足人们的体育消费需求.
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| 关 键 词： | 山东省主要城市 健身市场 体育消费 消费群体 |
| 文章编号： | 1006-2076(2001)03-0016-03 |
| 修稿时间： | 2001年3月14日 |
Current situation and developing strategies of body-building market in the main cities of Shandong province |
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| XIE Hui-rong etc..Current situation and developing strategies of body-building market in the main cities of Shandong province[J].Journal of Shandong Physical Education Institute,2001,17(3):16-18. |
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| Authors: | XIE Hui-rong etc |
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| Abstract: | With principles of P.E. economics,P.E. sociology and by means of questionaires and field investigation,the paper makes a study of the current situation and developing strategies of body-building market in the main cities of Shandong.The results show:the body-building market in these cities is now relatively large in scale;technical and cultural elements in the body-building items are increasing,the consumer group tends to be larger.The main problems existeing are extensive management,the building of legality,low service consciousness and lack of effective demand,flat data of sports labour serviccs.We should develop and perfect the body-building market according to the law of marketing by employing economic measures to guide and meet people's requirements of P.E.consumption. |
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| Keywords: | the main cities of shandong province body-building market P E consumption consuming group |
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