Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments |
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| Institution: | 1. School of Management, Binghamton University - The State University of New York, NY, USA;2. College of Business, University of North Texas, Denton, TX, USA;1. Department of Information Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, ROC;2. Department of Tourism Information, Aletheia University, New Taipei City, Taiwan, ROC;3. Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, ROC;4. Ph.D. Programs in Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, ROC;1. Department of Accounting and Information Systems, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain;2. Department of Business Administration and Marketing, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain;1. Nanyang Technological University, Singapore;2. National Taiwan University, Taiwan;3. University of Colorado, United States;1. Dedman School of Hospitality, Florida State University, 288 Champions Way, UCB 4100, Tallahassee, FL 32306-2541, United States;2. Dedman School of Hospitality, Florida State University, 288 Champions Way, UCB 4110, Tallahassee, FL 32306-2541, United States;3. Department of Business Administration, Hoseo University, 78 Gackwonsa Way, Dongnam-gu, Cheonan-si, Chungnam 330-713, South Korea |
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| Abstract: | This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed. |
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| Keywords: | Perceived quality Perceived value Online trust E-commerce Repurchase intention |
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