| 文化产业化背景下古村落旅游文化竞争力提升探析 |
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| 引用本文： | 谢维光,陈雄,祝招玲.文化产业化背景下古村落旅游文化竞争力提升探析[J].昆明大学学报,2009,1(4):1-7. |
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| 作者姓名： | 谢维光 陈雄 祝招玲 |
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| 作者单位： | 1. 佳木斯大学外语学院,154007
2. 浙江师范大学旅游学院,321004 |
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| 基金项目： | 国家社会科学基金项目 |
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| 摘 要： | 古村落是我国传统文化的载体和珍贵的历史文化遗产，深厚文化内涵散发着无穷魅力，在文化产业化背景下，古村落文化旅游开始兴起，提升旅游文化竞争力成为古村落旅游成功发展的关键。通过对古村落旅游文化结构的分析基础上，尝试建立古村落旅游文化竞争力模型，提出加强古村落文化的传承、保护和创新与建立和完善古村落旅游解说系统是提升古村落旅游文化竞争力的动力之源，并通过浙江诸葛村进行了实证分析。
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| 关 键 词： | 文化产业化 古村落 旅游文化 文化竞争力 |
Promotion analysis of the tourism culture competitiveness of ancient village in the context of cultural industrialization |
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| XIE Wei-guang,CHEN Xiong,ZHU Zhao-ling.Promotion analysis of the tourism culture competitiveness of ancient village in the context of cultural industrialization[J].Journal of Kunming University,2009,1(4):1-7. |
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| Authors: | XIE Wei-guang CHEN Xiong ZHU Zhao-ling |
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| Institution: | XIE Wei - guang, CHEN Xiong, ZHU Zhao - ling |
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| Abstract: | As a carrier of our traditional culture, ancient village is a kind of precious history culture heritage. It has fascination for its profound culture connotation. Culture tourism of ancient village is rising under cultural industrialization; it is a key to success to promote ancient village tourism culture competitiveness in the course of tourism development. On the basis of analyzing ancient village tourism culture structure, the paper constructs the model of ancient village tourism culture competitiveness. Two sources of driving force are brought forward to promote ancient village tourism culture competitiveness. One is to inherit, protect, and innovate ancient village culture; the other is to establish and improve ancient village tour- explaining system. |
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| Keywords: | cultural industrialization ancient village tourism culture culture competitiveness |
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