| 基于BP神经网络的房地产业顾客满意度测评研究 |
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| 引用本文： | 王学文,魏彦凤,单其帅,王玉芬,孙毅.基于BP神经网络的房地产业顾客满意度测评研究[J].大众科技,2013(12):219-221. |
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| 作者姓名： | 王学文 魏彦凤 单其帅 王玉芬 孙毅 |
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| 作者单位： | 河北工程大学经济管理学院,河北邯郸,056038 |
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| 摘 要： | 针对传统预测方法对房地产业顾客满意度预测效果差的问题，首先结合房地产业的行业特点，在ACSI的基础上建立顾客满意度指标体系。其次，构建基于BP神经网络的房地产业顾客满意度测评模型。最后，利用MATLAB软件对样本数据进行学习和训练，为房地产业顾客满意度测评提供一种更为有效和实用的方法。
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| 关 键 词： | 房地产业 BP神经网络 顾客满意度 |
The research on methods of measuring real estate customer satisfaction based on BP neural network |
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| Abstract: | In order to solve the problem of poor result which is caused by the traditional forecasting methods on the real estate customer satisfaction, first, this paper established a customer satisfaction index system based on ACSI, combining with the industry characteristics of real estate. Second, a real estate satisfaction evaluation model was built based on BP neural network. Last, sample data would be learnt and practiced by MATLAB and a more efficient and practical methods would be provided for situation forecasting of real estate. |
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| Keywords: | Real estate BP neural network customer satisfaction |
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