| 浅析情感营销与提升品牌竞争力 |
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| 引用本文： | 陈雍,郭鹏.浅析情感营销与提升品牌竞争力[J].鸡西大学学报,2007,7(1):23-25. |
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| 作者姓名： | 陈雍 郭鹏 |
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| 作者单位： | 天津科技大学经济与管理学院,天津,300222 |
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| 摘 要： | 探讨了情感营销的内涵;阐述了情感营销与品牌之间的关系;指出了情感营销提升品牌竞争力的途径。
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| 关 键 词： | 体验经济 情感营销 品牌价值 品牌竞争力 |
| 文章编号： | 24354128 |
Analysis of Emotion Marketing and the Promotion of Brand Competitive Power |
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| Chen Yong,Guo Peng.Analysis of Emotion Marketing and the Promotion of Brand Competitive Power[J].JOurnal of Jixi University:comprehensive Edition,2007,7(1):23-25. |
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| Authors: | Chen Yong Guo Peng |
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| Institution: | Chen Yong Guo Peng |
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| Abstract: | The article discussed the connotation of emotion marketing,elaborated the relations of the emotion marketing and the brand and pointed out the way to promote the brand competitive power by emotion marketing. |
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| Keywords: | experience economy emotion marketing brand value brand competitive power |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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