| 武夷山风景名胜区国内游客消费行为差异分析 |
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| 引用本文： | 郭进辉,张丽萍,马政芳.武夷山风景名胜区国内游客消费行为差异分析[J].武汉职业技术学院学报,2010,9(5):101-104. |
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| 作者姓名： | 郭进辉 张丽萍 马政芳 |
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| 作者单位： | [1]武夷学院旅游系,福建武夷山354300 [2]武夷学院旅游文化研究所,福建武夷山354300 |
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| 基金项目： | 福建省自然科学基金资助项目，南平市科技局资助项目 |
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| 摘 要： | 采用游客随机抽样问卷调查法对武夷山风景名胜区国内游客消费行为进行分析,结果表明武夷山景区的游客消费水平较低;华东为武夷山一级旅游市场,但其总消费水平居中,华北地区游客消费较高,但游客数量少;游客出游方式以旅行社组团为主,平均停留天数为2-3天,餐饮和住宿的消费处于中等水平,购买的旅游商品主要为茶叶,对于如何提高游客消费水平提出了针对性建议和措施。
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| 关 键 词： | 武夷山 旅游消费行为 差异分析 |
Analysis on Domestic Tourists Consumption Behavior in Wuyishan Scenic Spot |
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| GUO Jin-hui,ZHANG li-ping,MA zheng-fang.Analysis on Domestic Tourists Consumption Behavior in Wuyishan Scenic Spot[J].Journal of Wuhan Institute of Technology,2010,9(5):101-104. |
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| Authors: | GUO Jin-hui ZHANG li-ping MA zheng-fang |
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| Institution: | 1.Tourism Department,Wuyi University,Wuyishan 354300,China;2.Institute of Tourism Culture,Wuyi University,Wuyishan 354300,China) |
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| Abstract: | A questionnaire survey on the domestic tourists＇ consumption behavior in Wuyishan Scenic Spots shows that the tourists＇ consumption is still at low level.It reveals that tourists from the eastern China,the most important target markets,spend at medium level while tourists from the northern China spend at relatively higher level.Most tourists are GIT by travel agencies,with a stay of 2-3 days,with the food and accommodation consumption at medium level.They prefer to buy tea as souvenirs.Some recommendations and measures are proposed on how to improve tourist consumption at last. |
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| Keywords: | Wuyishan scenic spot tourist consumption difference analysis |
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