| 开放体制下我国名牌的保护与发展 |
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| 引用本文： | 张玉虎.开放体制下我国名牌的保护与发展[J].辽宁教育行政学院学报,2009,26(7):30-32. |
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| 作者姓名： | 张玉虎 |
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| 作者单位： | 济南大学,山东,济南,250022 |
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| 摘 要： | 名牌是企业重要的无形资产,也是一个国家经济实力和竞争力强弱的标志,保护和发展名牌在一国经济发展中越来越有着重要的作用.改革开放以来,我们积极利用外资,促进了我国经济快速发展.然而,我们的许多民族名牌在合资中不但没有走向国际市场,反而大量丧失或消失了,损失巨大.因此,我们必须正确处理利用外资与保护、发展我国名牌的关系,在微观和宏观方面对我国名牌加以保护,使其立足国内,走向世界.
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| 关 键 词： | 名牌 微观和宏观保护 利用外资走向世界 |
he Conservation and Development of My Country's Famous Brand under Opening Mechanism |
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| Zhang Yu-hu.he Conservation and Development of My Country's Famous Brand under Opening Mechanism[J].Journal of Liaoning Educational Administration Institute,2009,26(7):30-32. |
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| Authors: | Zhang Yu-hu |
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| Institution: | JiNan University;ShanDong JiNan China 250022 |
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| Abstract: | Famous brand is an important enterprise incorporeal prompter,also a signal of a country economy strength and rivalship powerful or so,the conservation and development of famous brand plays an more and more important role during a country economy development.From the Opening-reforming,we actively make use of foreign capital and make economy develop fast.But,our many national brands not only can not join the international market,but also wear off among joint investment.Therefore,we must manage the ties betwee... |
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| Keywords: | famous brand the macroscopic and microscopic conservation make use of foreign capital go abroad |
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