When Social Media Become Hostile Media: An Experimental Examination of News Sharing,Partisanship, and Follower Count |
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| Authors: | Tae Kyoung Lee Youngju Kim Kevin Coe |
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| Institution: | 1. Department of Communication, University of Utah;2. Department of Mass Communication, Konkuk University |
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| Abstract: | This study examines whether the characteristics of those who share news articles on social media influence the hostile media effect. In an experiment, participants read a news article shared by 1 of 4 Twitter users, 2 (Republican vs. Democrat) × 2 (21 vs. 503,000 followers). Consistent with the hostile media effect, both Republicans and Democrats believed that a news article shared by a Twitter user from an opposing political party was more biased than one shared by a Twitter user from the same political party. As the Twitter account had more followers, however, this effect was more prominent among Republicans and less prominent among Democrats. |
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