| 产业集聚地高校应用型办学模式的比较与思考——以常熟理工学院服装营销专业方向为例 |
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| 引用本文： | 司子强.产业集聚地高校应用型办学模式的比较与思考——以常熟理工学院服装营销专业方向为例[J].常熟理工学院学报,2009,23(6):37-41. |
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| 作者姓名： | 司子强 |
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| 作者单位： | 常熟理工学院管理工程系,江苏,常熟,215500 |
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| 摘 要： | 面对日益严峻的竞争与挑战，常熟服装产业必须由原来的简单加工制造型转变为技术研发和品牌运营型。常熟理工学院作为当地唯一一所本科院校，已经开始尝试开设与当地主要产业相关的学科专业，服装营销专业方向便是其中之一。然而，由于原有的基础较为薄弱，专业方向的建设仍然面临着许多问题。如教学设施、师资力量、办学传统等方面的欠缺，而解决这些问题的根本仍然是进一步明确应用型的办学取向。
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| 关 键 词： | 产业集聚地 应用型办学 服装营销 |
A Comparison of and Thinking on Application-oriented College Education in Industry-intensive City: A Case Study of Garment Marketing at Changshu Institute of Technology |
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| SI Zi-qiang.A Comparison of and Thinking on Application-oriented College Education in Industry-intensive City: A Case Study of Garment Marketing at Changshu Institute of Technology[J].Journal of Changshu Institute of Technology,2009,23(6):37-41. |
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| Authors: | SI Zi-qiang |
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| Institution: | Management Engineering Dept.;Changshu Institute of Technology;Changshu 215500;China |
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| Abstract: | Facing fiercer competition and greater challenges, garment industry in Changshu needs to change from simple manufacture to technology-innovative and brand-oriented operation. To achieve this goal, enterprises need a large number of qualified personnel, and Changshu Institute of Technology, as the only local training place of related professionals, has already established the relevant majors, such as garment marketing. But there are still many difficulties, such as the lack of teaching facilities and the ina... |
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| Keywords: | industry-intensive city application-oriented education garment marketing |
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