| 商业广告的概念整合理论分析 |
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| 引用本文： | 任日慧.商业广告的概念整合理论分析[J].海外英语,2012(6):242-244. |
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| 作者姓名： | 任日慧 |
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| 作者单位： | 中国海洋大学外国语学院 |
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| 摘 要： | 该文首先简要介绍了概念整合理论的主要内容,然后对该理论在广告中的应用进行了综合分析。概念整合理论认为概念整合不但对自然语言的在线意义解读具有普遍性,而且是人类思维和活动的基本方式。广告在现代生活中的普遍性使得广告成为此理论一个比较好的研究对象。概念整合理论也能对广告的意义构建提供强有力的阐释。但由于此理论尚处于起步发展阶段,在研究范围等方面还存在争议,需要认知语言学家及其他学科的学者更加深入的研究。
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| 关 键 词： | 概念整合理论 映射 广告 空间 |
Interpretations of Advertisements by Conceptual Blending Theory |
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| REN Ri-hui.Interpretations of Advertisements by Conceptual Blending Theory[J].Overseas English,2012(6):242-244. |
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| Authors: | REN Ri-hui |
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| Institution: | REN Ri-hui(Department of Foreign Languages,Ocean University of China,Qingdao 266100,China) |
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| Abstract: | The paper introduces the conceptual blending theory in the first place,which results in an analysis of its application in the language of advertising.In the light of conceptual blending theory,conceptual integration is taken as a pervasive cognitive process and has a strong explanatory power in the meaning construction of natural language.As it is still in the stage of development and has its drawbacks,the conceptual blending theory leaves much to do for perfection and exploration in order to provide a comprehensive application for natu ral languages,such as language of advertising. |
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| Keywords: | conceptual blending theory mapping advertisement space |
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