| 从材料语言角度再谈书籍设计的新思路 |
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| 引用本文： | 康帆.从材料语言角度再谈书籍设计的新思路[J].出版科学,2012,20(1):33-37. |
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| 作者姓名： | 康帆 |
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| 作者单位： | 武汉大学国际软件学院,武汉,430072 |
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| 摘 要： | 考究的书籍印刷材料和精湛的印刷工艺,是构成书籍美感的重要因素。当我们埋怨一本书设计不美时,常常把问题简单地归结到版式的设计上。其实,很多时候设计不精彩不是设计得不好,而是设计者忽视了材料设计与印刷工艺的重要性,以及材料设计意识薄弱造成一些书籍的劣质与平庸。本文从材料语言角度谈书籍设计的新思路。
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| 关 键 词： | 书籍设计 印刷工艺 材质美 形态 物化 |
The New Thinking of Book Design from the Angle of Material Language |
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| Authors: | Kang Fan |
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| Abstract: | The two important factors to create books of aesthetic value are the suitable choice of book printing material and exquisite printing technology.When we complain about a book design is not good enough,we often simply attribute the problem to the layout design.But many designers have such lessons that the reason of a mediocre design is not all due to the layout design but the designer’s ignorance of the importance of book material and printing technology.Having no consciousness of material design causes the inferior and mediocrity of some books.This article tends to discuss the new thinking of book design from the perspective of material language. |
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| Keywords: | Book design Printing technology Material aesthetic Morphology Materialization |
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