| 知识经济时代的营销创新及策略 |
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| 引用本文： | 郭鹏,崔清泉.知识经济时代的营销创新及策略[J].鸡西大学学报,2001(2). |
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| 作者姓名： | 郭鹏 崔清泉 |
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| 作者单位： | 黑龙江科技学院(郭鹏) |
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| 摘 要： | 本文首先论述了知识经济对市场营销实践的影响;其次指出营销创新是知识经济时代企业的迫切要求;最后阐述了知识经济时代的营销策略.
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| 关 键 词： | 知识经济 营销创新 营销策略 |
Marketing Innovation and Strategy of Knowledge Economy |
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| Guo Peng, Cui Qingquan.Marketing Innovation and Strategy of Knowledge Economy[J].JOurnal of Jixi University:comprehensive Edition,2001(2). |
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| Authors: | Guo Peng Cui Qingquan |
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| Institution: | Guo Peng; Cui Qingquan |
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| Abstract: | The paper firstly expounds effects of knowledge - based economy on the marketing practice. Secondly, it points out that marketing innovation is an urgent need of enterprises in knowledge - based economy times. Finally, it elaborates marketing strategy in the times. |
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| Keywords: | knowledge - based economy marketing innovation marketing strategy |
| 本文献已被 CNKI 等数据库收录！ |
