| 东北老工业基地工业旅游业的SWOT分析与产品模式构建 |
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| 引用本文： | 游庆军.东北老工业基地工业旅游业的SWOT分析与产品模式构建[J].鞍山师范学院学报,2007,9(5):18-21. |
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| 作者姓名： | 游庆军 |
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| 作者单位： | 盘锦职业技术学院,信息系,辽宁,盘锦,124010 |
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| 摘 要： | 东北老工业基地发展工业旅游,优势:有着丰富的工业旅游资源;劣势:观念亟待转变,缺少统一战略性的规划;机遇:中央振兴东北老工业基地政策的契机,经济社会的不断发展;威胁:工业旅游市场竞争、秩序的不规范.建议产品的具体构建模式:名牌企业工业旅游模式;高新工业园区工业旅游模式;工业博览与商务旅游合作开发模式;各种旅游资源组合开发模式.
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| 关 键 词： | 东北老工业基地 工业旅游 SWOT分析 模式 |
| 文章编号： | 1008-2441(2007)05-0018-04 |
| 修稿时间： | 2007年5月22日 |
The Analysis of SWOT for Industrial Tourism in Northeast Old Industrial Bases and Its Product Models |
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| YOU Qing-jun.The Analysis of SWOT for Industrial Tourism in Northeast Old Industrial Bases and Its Product Models[J].Journal of Anshan Teachers College,2007,9(5):18-21. |
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| Authors: | YOU Qing-jun |
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| Abstract: | Developing the industrial tourism in the northeast old industrial bases,its advantages:the rich source of industrial tourism;its disadvantages:the lack of unified strategic plan;its opportunities:the special good policy from the state and the rapid economic development in progress;its threatenings:the competition in the industrial tourism market is out of order.Suggestions for products:the famous brand model;high-tech industrial project model;the industrial exhibition and the business tourism's cooperation model;various tourism resources' development model. |
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| Keywords: | Northeast old industrial base Industrial tourism Analysis of SWOT Model |
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