| 从《百家讲坛》看电视品牌的延伸 |
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| 引用本文： | 禹雄华,朱晋.从《百家讲坛》看电视品牌的延伸[J].湖南大众传媒职业技术学院学报,2008,8(3):34-37. |
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| 作者姓名： | 禹雄华 朱晋 |
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| 作者单位： | 湖南师范大学新闻与传播学院,湖南,长沙,410081 |
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| 摘 要： | 每个电视品牌都有自己的生命周期，无外乎初创、成长、成熟、衰退四个主要阶段，而延伸策略是延长电视品牌“寿命”的必修课。本文尝试归纳分析《百家讲坛》品牌延伸的基本原则、因素及策略，试图为其它电视品牌的延伸提供借鉴和实践观照。
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| 关 键 词： | 电视品牌 《百家讲坛》 品牌延伸 |
| 文章编号： | 1671-5454(2008)03-0034-04 |
| 修稿时间： | 2008年3月6日 |
Brand Expansion of TV Programs Viewed from Lecture Room |
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| YU Xiong-hua,ZHU Jin.Brand Expansion of TV Programs Viewed from Lecture Room[J].Hunan Mass Media Vocational Technical College(Mass Media),2008,8(3):34-37. |
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| Authors: | YU Xiong-hua ZHU Jin |
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| Institution: | (College of Journalism and Communication, Hunan Normal University, Changsha, Hunan 410081 ) |
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| Abstract: | Each TV program has its lifecycle,all composed of four main phases: startup,development,maturity and decline.The expansion strategy is obligatory for the "longevity" of TV program brand.This article attempts to summarize and analyze the basic principles,the elements and strategies of brand expansion of Lecture Room,aiming at providing suggestions and experiences for brand expansion of TV programs. |
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| Keywords: | TV program brand Lecture Room brand expansion |
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