| 移动互联网时代广东电子商务发展对策研究 |
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| 引用本文： | 尧楚楚.移动互联网时代广东电子商务发展对策研究[J].张家口职业技术学院学报,2011,24(3):9-12. |
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| 作者姓名： | 尧楚楚 |
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| 作者单位： | 中共广东省委党校,广东广州,510050 |
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| 摘 要： | 近年来,广东电子商务发展较快,尤其是在B2B垂直细分、行业电子商务平台的构建等方面一直处于全国前列,但其发展仍存在诸多问题,如:中小企业融资和引进高端人才较困难、缺乏健全的法律规范、技术支撑体系不完善等。在新一轮互联网经济浪潮的竞争中,广东应打破资金、人才及法律、技术等支撑体系的约束,优化电子商务发展环境;着力培养本土电子商务龙头企业,树立行业品牌;努力营造电子商务发展的良好氛围。同时,应积极发挥产业集群及信息化程度较高、现代物流业发达、毗邻港澳台等优势,创新电子商务服务模式、大力发展移动电子商务;依托优势产业,建立战略性国际采购与交易平台,着力打造珠三角国际电子商务中心。
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| 关 键 词： | 广东 电子商务 问题 政策 建议 |
The Development Strategy of E-commerce Industry of Guangdong in Mobile Internet Time |
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| YAO Chu-chu.The Development Strategy of E-commerce Industry of Guangdong in Mobile Internet Time[J].Journal of Zhangjiakou Vocational College of Technology,2011,24(3):9-12. |
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| Authors: | YAO Chu-chu |
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| Institution: | YAO Chu-chu(Guangdong Provincial Party School,Guangzhou,Guangdong 510050) |
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| Abstract: | In recent years,the e-commerce industry of Guangdong has achieved great development,especially in the B2B vertical subdivision domain and the construction of professional platform for specific industry.However,it is confronted with several bottlenecks,such as financing difficulties,talents shortage and distemperedness in legal norm and technological support system.In the new round competition of the Internet economy wave,the e-commerce industry of Guangdong should solve those restrictive factors mentioned above and optimize the development environment in order to train local e-commerce leading enterprises and set up the industry brands.At the same time,Guangdong owns particular advantages to develop e-commerce,such as high level of industrial cluster and informatization degree,advanced modern logistics industry and adjacency to Hong Kong,Macao and Taiwan.Thus,we should make full use of those advantages to innovate the service mode and strive to develop mobile e-commerce,and rely on the advantage industries to establish strategic international purchasing and trading platform,to make a brand-new pearl river delta international electronic business center.. |
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| Keywords: | Guangdong e-business commerce problems countermeasure |
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