| 浙江商贩文化中“叫卖歌”分析 |
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| 引用本文： | 刘旭青.浙江商贩文化中“叫卖歌”分析[J].娄底师专学报,2010(1):115-117. |
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| 作者姓名： | 刘旭青 |
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| 作者单位： | 湖州师范学院中文系,浙江湖州313000 |
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| 基金项目： | 教育部人文社会科学研究基金项目（08JC751014）. |
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| 摘 要： | 叫卖歌是一种富有艺术感染力的商品介绍手段；是商品经济发展年代的一种质朴的歌声，是最经济、最通俗、最普通的广告；是商品销售与民间文艺结合的广告词。流传于浙江的各行各业叫卖歌，为我们展示了其内涵丰富的叫卖文化，是我们研究浙江社会、民俗生活和商贩文化的最珍贵资料。
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| 关 键 词： | 叫卖歌 商品销售 民间文艺 广告词 |
Analysis on Hawking Song on Zhejiang Commercial Culture |
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| LIU Xu-qing.Analysis on Hawking Song on Zhejiang Commercial Culture[J].Journal of Loudi Teachers College,2010(1):115-117. |
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| Authors: | LIU Xu-qing |
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| Institution: | LIU Xu-qing (Chinese Department, Huzhou Normal College, Huzhou, 313000, China) |
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| Abstract: | Hawking Song was a kind of introductory way of goods with artistic appeal. That＇ s also a kind of plain singing in the years of commodity economy developing, and it＇ s also the most economic and popular advertisement. It was an advertisement words combining goods-selling with folk literature and art. Different kinds of trades hawking song was circulated in Zhejiang, it showed us profound connotation hawking culture. That＇ s our valuable materials for studying Zhejiang society, folk custom life and commercial culture. |
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| Keywords: | Hawking song goods sale folk literature and art advertisement words |
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