Competition,Concentration and Diversity in European Television Markets |
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| Authors: | Email author" target="_blank">Richard?Van?Der?WurffEmail author |
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| Institution: | (1) The Amsterdam School of Communications Research (ASCoR), University of Amsterdam, Kloveniersburgwal 48, 1012 CX Amsterdam, The Netherlands |
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| Abstract: | This study investigates how competition, concentration and public broadcasters influence diversity of programme supply in
European television markets. It focuses on free, national generalist channels; studies programmes as provided throughout the
day; and tests hypotheses with data on Finland, France, Germany, Greece, Italy, the Netherlands, Spain and the U.K. for the
late 1980s and 1990s. It concludes that competition is moderate in most markets. Under these conditions, competition and concentration
contribute to a diverse supply of programmes that mirrors audience demand, while public broadcasters increase diversity of
supply above competitive market levels. |
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| Keywords: | competition concentration diversity programme choice theory television |
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