| 创立并利用杂志品牌开展多种经营 |
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| 引用本文： | 马劲.创立并利用杂志品牌开展多种经营[J].编辑学报,2004,16(1):69-71. |
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| 作者姓名： | 马劲 |
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| 作者单位： | 中国药房杂志社,400042,重庆 |
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| 摘 要： | <中国药房>杂志白手起家,历经13年,已发展成为具有一定规模的杂志社,并有3家控股公司和1家参股公司.这靠的是"办出刊物特色,创立并利用杂志品牌,开展多种经营"的发展思路和实际运作,为探索科技期刊的办刊模式积累了一定经验.
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| 关 键 词： | 科技期刊 杂志品牌 多种经营 办刊模式 |
| 修稿时间： | 2003年5月4日 |
Forging and utilizing the brand name of magazine to launch diversified business |
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| Ma Jing Publishing House of China Pharmacy,Chongqing,China.Forging and utilizing the brand name of magazine to launch diversified business[J].Acta Editologica,2004,16(1):69-71. |
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| Authors: | Ma Jing Publishing House of China Pharmacy Chongqing China |
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| Institution: | Ma Jing Publishing House of China Pharmacy,400042,Chongqing,China |
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| Abstract: | The magazine, China Pharmacy , started 13 years ago, now has developed into a publishing house with considerable scale and possesses 3 holding companies and 1 shareholding company. The success relies on the developing strategy: To make unique feature of this magazine, forge and utilize its brand name and launch diversified business. This strategy provides experience for exploring the model in publishing scientific journals. |
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| Keywords: | sci tech periodical brand name of magazine diversified business model for running magazine |
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