| 世界大学生运动会企业体育营销策略研究 |
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| 引用本文： | 梁涛.世界大学生运动会企业体育营销策略研究[J].体育科技文献通报,2013,21(8):103-104. |
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| 作者姓名： | 梁涛 |
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| 作者单位： | 广东石油化工学院,广东茂名,525000 |
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| 摘 要： | 大型体育赛事对于很多本土的商家来说,是一种进行品牌推广,培育潜在客户群体的难得机会。本文通过阅读大量有关体育营销、市场推广的期刊文章、报纸、专著,尤其查阅了大量的网络资讯等文献资料,以体育营销为基础,结合大型运动会的特点,将有关学者的文献和观点做了整理和归纳。
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| 关 键 词： | 运动会 体育营销 市场策划 |
Research on Sports Marketing Strategy in World University Games |
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| LIANG Tao.Research on Sports Marketing Strategy in World University Games[J].Bulletin of Sport Science & Technology,2013,21(8):103-104. |
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| Authors: | LIANG Tao |
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| Institution: | LIANG Tao( Department of Physical Education, Guangdong Petroleum and Chemical Engineering, Maoming 525000, China) |
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| Abstract: | For many local businesses, major sports event is a branding, a rare opportunity to cultivate potential customer base. By reading a lot of about sports marketing, marketing journal articles, newspapers, specifically with, in particular access to a large number of network information such as literature data, sports marketing, and combined with the characteristics of major sporting events, this paper makes induction and summary on related scholar＇s literature. |
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| Keywords: | games sport marketing marketing strategy |
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