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Practice of Hypertext
Abstract:Despite scholarly research inconsistencies in conceptualizations of hypertext, there seems to be a consensus among scholars from different epistemological grounds that hypertextuality as a communication potential refers to the interconnectivity and interlayering of textual parts in an extended nonlinear chain of integrated content that enables innovation in practices within the triad journalist–text–reader. However, within this rather large area of research, media and journalism scholars have paid minimal attention to hypertext as practice despite hypertext raising many questions regarding the processes and relations of news making. In this paper the author attempts to fill this research gap and to investigate how hypertext shapes different phases of online news making, that is, gathering, selecting, and assessing information, and how these processes influence journalist–source–audience relations. This study thus provides analysis of data gathered through participant observation in the online departments of two leading Slovenian print media organizations, Delo and Dnevnik, and in-depth interviews with their online journalists and editors. The analysis indicated that (1) lack of reasoning and a conservative mind-set prevail among online staffers when conceptualizing hypertext; (2) the normalization of hypertextual news making is subordinated to speed and timeliness in news delivery; and (3) nurtured journalist–source–audience relations bring little to strengthen the social relevance of news. These results confirmed hypertext as a commodity rather than emphasizing its public character. The practice of hypertext at the two Slovenian newspapers indicates a phenomenon that could be labelled as journalistic deskilling in online news making.
Keywords:hypertext  news making  online journalism  print media  Slovenia
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