首页 | 本学科首页   官方微博 | 高级检索  
     检索      


HAS ELVIS LEFT THE BUILDING?
Abstract:This article probes the emergence and evolution of a culture of celebrity in the field of mutual fund management. After discussing the broad contours of the star-manager trend as well as specific examples from various historical junctures, this paper identifies and evaluates several theories to help explain the rise of celebrity fund managers. Finally, this article also endeavors to assess the importance of this trend, the likelihood of it persisting, as well as the long term impact of a culture of celebrity suffusing the world of mutual fund management.
Keywords:mutual fund management  celebrity culture  fund salesmanship  investment trusts  cult of performance
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号