| 奇瑞自主创新发展战略探讨 |
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| 引用本文： | 金开好.奇瑞自主创新发展战略探讨[J].安徽师范大学学报(人文社会科学版),2008,36(6). |
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| 作者姓名： | 金开好 |
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| 作者单位： | 安徽师范大学,经济管理学院,安徽,芜湖,241003 |
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| 摘 要： | 奇瑞代表着中国汽车人数十年的追求,彰显了中国企业自主创新能力的信心,是中国汽车企业自主创新的一面旗帜.它在发展过程中,汇聚创新人才、掌握核心技术、实施价格优势和拓展海外市场战略;体现了自主创新、艰苦创业、跨越式发展和品牌内涵民族性的特征;奇瑞自主创新战略的意义已超越了汽车行业,给中国企业经营发展提供了诸多启示.
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| 关 键 词： | 奇瑞公司 自主创新 汇聚人才 海外战略 |
Cherry's Independent Innovative Development Strategy |
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| JIN Kai-hao.Cherry's Independent Innovative Development Strategy[J].Journal of Anhui Normal University(Humanities and Social Sciences),2008,36(6). |
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| Authors: | JIN Kai-hao |
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| Institution: | JIN Kai-hao (School o f Economics , management,Anhui Normal University,Wuhu Anhui 241003,China) |
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| Abstract: | Cherry represents Chinese automobile pursuit in decades.It has shown the Chinese enterprises' confidence in independent innovative ability and becomes a independent innovative flag of Chinese automobile enterprises.It gathers the innovative talents,masters the core technologies,implements price superiority and develops'the overseas market strategy.It manifestes its independent innovation,painstaking effort,lea- ping development and connotation of national brand.Its significance has surmounted the automobile... |
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| Keywords: | Cherry Corporation independent innovation gathering talents overseas strategy |
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