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需求扰动下差别定价闭环供应链的应对策略及协调分析
引用本文:牟宗玉,曹德弼,刘晓冰,李新然.需求扰动下差别定价闭环供应链的应对策略及协调分析[J].软科学,2014(11):55-60.
作者姓名:牟宗玉  曹德弼  刘晓冰  李新然
作者单位:1. 大连理工大学 管理与经济学部,辽宁 大连,116024
2. 日本庆应义塾大学 理工学院,日本 东京 108-8345
摘    要:以一个新产品和再造品存在差别定价、制造商回收闭环供应链为对象,在突发事件干扰两类产品的最大市场需求规模发生扰动的情况下开展研究:给出了可协调稳定环境下分散式决策闭环供应链的数量折扣契约;分析了集中式决策闭环供应链应对突发事件干扰的产量和定价策略;发现稳定环境下的数量折扣契约在突发事件干扰下会失效,通过对其改进可协调突发事件干扰下的分散式决策闭环供应链,且改进后的契约也能够协调稳定环境下的分散式决策闭环供应链。

关 键 词:差别定价闭环供应链  需求扰动  应对策略  协调  数量折扣契约

Analysis of Dealing Strategy and Coordination of Closed-loop Supply Chain with Differential Price under Demand Disruptions
MU Zong-yu , CAO De-bi , LIU Xiao-bing , LI Xin-ran.Analysis of Dealing Strategy and Coordination of Closed-loop Supply Chain with Differential Price under Demand Disruptions[J].Soft Science,2014(11):55-60.
Authors:MU Zong-yu  CAO De-bi  LIU Xiao-bing  LI Xin-ran
Abstract:In a manufacturer collecting closed-loop supply chain( CLSC) with difference piece between the new and remanufactured products,the dealing strategies and coordination are studied under two products demand disruptions. Firstly,a quantity discount contract is designed to coordiante the decentralized CLSC in coordinability normal environment. Then,the optimal prodution and pricing strategies of centralized CLSC is analyzed under disruptions. Finally,it is proved that the improved quantity discount contract can be used to coordinate the decentralized CLSC when two product demands are disrupted,and the improved contract can also coordinate the decentralized CLSC in normal environment.
Keywords:differential price closed-loop supply chain  demand disruptions  dealing strategy  coordination  quantity dis-count contract
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