| 中外轿车销售模式的比较研究 |
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| 引用本文： | 牟春燕.中外轿车销售模式的比较研究[J].洛阳工业高等专科学校学报,2005,15(3):58-60. |
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| 作者姓名： | 牟春燕 |
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| 作者单位： | 烟台师范学院,交通学院,山东,烟台,264025 |
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| 摘 要： | 分析了中外轿车销售模式，指出我国轿车销售模式存在问题，充分吸收国外先进经验，减少流程环节，发展电子商务，满足用户需求等是我国轿车销售模式发展的必然趋势。
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| 关 键 词： | 销售模式 问题 措施 |
| 文章编号： | 1008-8814（2005）03-0058-02 |
| 收稿时间： | 2005-03-18 |
| 修稿时间： | 2005年3月18日 |
On Study of the Marketing Pattern of Chinese Car in Comparison with That of Foreign Countries |
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| MU Chun-yan.On Study of the Marketing Pattern of Chinese Car in Comparison with That of Foreign Countries[J].Journal of Luoyang Technology College,2005,15(3):58-60. |
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| Authors: | MU Chun-yan |
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| Abstract: | The types and features of the marketing pattern both in domestic and abroad are analyzed and the main problems in our car marketing pattern are pointed out. The developing inexorable trends- absorbing external advanced experience, reducing channel link, developing electronic commercial affairs and giving service for consumers etc. are discussed in this article. |
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| Keywords: | Marketing Pattern Problems Measure |
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