| 全媒体时代阅读行为中的多渠道选择 |
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| 引用本文： | 刘澈,李桂华.全媒体时代阅读行为中的多渠道选择[J].图书馆论坛,2020(1):29-37. |
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| 作者姓名： | 刘澈 李桂华 |
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| 作者单位： | 四川大学公共管理学院 |
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| 基金项目： | 国家社科基金重点项目“全媒体环境下复合阅读行为及其阅读推广对策研究”（项目编号：16ATQ005）研究成果 |
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| 摘 要： | 全媒体时代阅读渠道逐渐多元化,用户的多渠道阅读行为选择日渐引起关注。文章以TAM模型为基础,分析影响用户选择多渠道阅读行为的关键变量,结合阅读动机等经典理论构建理论模型,以实证研究方法探索影响用户选择多渠道阅读行为的各个因素及其之间的影响关系。
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| 关 键 词： | 全媒体时代 多渠道阅读 行为选择 采纳模型 |
Study on Multi-channel Reading Behavior Choice in the All-media Age |
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| LIU Che,LI Guihua.Study on Multi-channel Reading Behavior Choice in the All-media Age[J].Library Tribune,2020(1):29-37. |
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| Authors: | LIU Che LI Guihua |
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| Abstract: | With the development of media technologies,human beings have been living in an all-media age,in which reading channels have become diversified.Under such an all-media reading environment,reading behavior choice has attracted closer attention of researchers.By means of the TAM model,this paper first makes an analysis of the key factors in multi-channel reading behavior choice.Then,it establishes a theoretical model based on the classical theory of reading motivation,and explores the factors affecting multi-channel reading behavior choice as well as the relationship between such factors.In the end,it puts forward some suggestions for libraries to provide better multi-reading channels,so as to promote people’sreading. |
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| Keywords: | all-media age multi-channel reading behavior choice TAM model |
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