Memorable Messages as Sources of Hope |
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| Authors: | Andy J Merolla Gary A Beck Alice Jones |
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| Institution: | 1. Department of Communication, University of California, Santa Barbara;2. Department of Communication &3. Theatre Arts at Old Dominion University. |
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| Abstract: | Based on hope theory, this study examined potential links between hope and memorable messages. Using qualitative methods, the authors coded the content and form of memorable messages in three domains: academics, relationships, and finances. Quantitative analysis then tested if the memorable message characteristics of positivity and efficacy were associated with dispositional and domain-specific hope. Consistent with predictions, participants with higher dispositional hope reported more positive and efficacious messages across message domains. Hierarchical regression analysis suggested that the agency, but not the pathways, dimension of dispositional hope predicted message positivity and efficacy. Regression results also indicated that participants with higher domain-specific pathways reported more efficacious memorable messages. |
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| Keywords: | Academics Family Communication Finances Hope Memory Self-Concept |
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