| 顾客矩阵和生产者矩阵法在竞争情报中的应用 |
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| 引用本文： | 马红梅,甘利人.顾客矩阵和生产者矩阵法在竞争情报中的应用[J].情报理论与实践,2001,24(2):110-114. |
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| 作者姓名： | 马红梅 甘利人 |
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| 作者单位： | 南京理工大学信息管理系,江苏,210094 |
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| 摘 要： | The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence. At the same time, it discusses how to establish the customer matrix and the producer matrix. The problems that should be paid attention to in the practice are also put forward.
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| 关 键 词： | 企业 竞争情报 研究方法 顾客矩阵 生产者矩阵 PUV组成 调查对象 竞争者 |
| 修稿时间： | 2000年11月6日 |
Application of the Customer Matrix and Producer Matrix Method in Competitive Intelligence |
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| Abstract: | The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence. At the same time, it discusses how to establish the customer matrix and the producer matrix. The problems that should be paid attention to in the practice are also put forward. |
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| Keywords: | enterprise competitive intelligence/the customer matrix the producer matrix |
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