Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness,stress to use and social influence |
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| Institution: | 1. Department of Marketing and Market Research, University of Granada, Spain;2. Faculty of Economics, University of Kragujevac, Serbia;1. Department of Economics and Business Studies, Universitat Oberta de Catalonya, Spain;2. Department of Marketing and Market Research, Universidad de Granada, Spain |
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| Abstract: | Potential for the use of mobile wallet is enormous and it is drawing attention as an alternative mode of payment worldwide. The present research aims to provide important insights into the TAM (Technology Acceptance Model) and UTAUT2 (Unified Theory of Acceptance and Use of Technology) models. This study develops a conceptual model to determine the most significant factors influencing user's intention, perceived satisfaction and recommendation to use mobile wallet. The research model included 206 responses from an online and manual survey in India. Our study tested the moderating effect of innovativeness, stress to use and social influence on user's perceived satisfaction and recommendation to use mobile wallet services. We found that ease of use, usefulness, perceived risk, attitude, to have significant effect on user's intention, which further influenced user's perceived satisfaction and recommendation to use mobile wallet services. We also determined the significant moderating effect of stress to use and social influence on user's perceived satisfaction and recommendation to mobile wallet services. This study provides an integrated framework for academicians to measure the moderating effect of psychological, social and risk factors on technology acceptance. It can also help practitioners by identifying important factors affecting user's decision, which further affects user's perceived satisfaction and recommendation to use mobile wallet services. |
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| Keywords: | Mobile wallet services Recommendation to use Innovativeness Stress to use a technology Social influence Perceived satisfaction |
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